
If you’re looking for buy shoes in bulk for resale in Lagos, you’re making a wise choice, Lagos is the commercial capital of Nigeria and one of Africa’s busiest trading areas. With millions of people, thousands of businesses, and a rapidly growing fashion environment, Lagos is the right place to find shoes for resale.
With open-air wholesale markets, reliable wholesale distributors, and online resources, Lagos is full of entrepreneurial opportunities. From retail start-ups to established distributors, this article will show the best places to buy shoes in bulk in Lagos and how to leverage every purchase.
Table of Content:
Why Lagos Is the Hotspot for Shoe Resale
Lagos is not only a big city, it is an economic center with over 20 million people living in it (around 10% of Nigeria’s population). The National Bureau of Statistics (NBS) reports that Lagos makes up almost 30% of Nigeria’s GDP as the strongest business and economic hub in Nigeria.
The footwear industry is particularly strong:
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- Nigeria imports over $1 billion worth of shoes annually (World Bank Data, 2023).
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- Lagos alone accounts for more than 40% of Nigeria’s retail footwear sales, given its high population density.
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- The average Nigerian buys at least 3–4 pairs of footwear per year, driven by fashion trends, school needs, and work requirements.
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- Sneakers and sandals represent nearly 60% of the footwear sold in Lagos’ wholesale and retail markets.
This means there is constant year-round demand for footwear in Lagos, making resale highly profitable.
Shoe Market Segments in Lagos
The Lagos footwear market is diverse and segmented to meet the needs of different buyers:
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- Local market shoes – Budget-friendly shoes produced in Nigeria or imported at low costs.
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- Designer shoes – Premium and luxury shoes, popular with middle-class and wealthy customers.
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- School and sports shoes – Always in demand by parents and young people.
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- Footwear – The majority of sales in Lagos is accounted for by slippers and sandals because they are cheap and everyday footwear.
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- Fashion footwear – Sneakers and urban styles appeal mostly to younger individuals.
Considering these segments can help you decide which type of shoes to import for resale.

Major Shoe Wholesale Markets in Lagos.
1. Balogun Market
Balogun, on Lagos Island, is one of the largest and most famous markets in West Africa.
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- Offers everything from slippers and sandals to trendy imported sneakers.
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- Competitive pricing makes it popular for bulk purchases.
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- Traders often import directly from Asia and Europe, meaning you can find new and trendy designs.
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- Best suited for both small-scale retailers and large distributors.
2. Idumota Market
One of the oldest wholesale hubs in Lagos, known for its long history in trade.
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- A hub for slippers, sneakers, sandals, and even unbranded but durable footwear.
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- Supplies retailers across Nigeria and neighboring countries.
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- Great for bulk orders at reasonable prices.
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- Its central location makes it convenient for Lagos-based traders.
3. Trade Fair Complex
Located on the Lagos-Badagry Expressway, it’s a wholesale shopping hub for many traders.
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- Attracts local and international footwear sellers.
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- Many traders import directly, cutting costs by removing middlemen.
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- Perfect for retailers who want affordable options with consistent supply.
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- Also useful for building long-term supplier relationships.
4. Alaba International Market
Although famous for electronics, Alaba also has a strong footwear section.
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- Specializes in trendy, urban, and sporty shoes.
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- Ideal for businesses targeting young people and fashion-conscious buyers.
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- Offers both premium brands and budget-friendly options.
Online Wholesale Platforms
If you prefer convenience, online platforms are also a growing option in Nigeria.
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- Jumia and Konga allow traders to buy bulk footwear and have them delivered.
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- Targeted B2B sites also serve as the conduit between wholesalers and retailers nationwide.
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- E-commerce sites save owners time and travel expenses, especially for the small business owner.
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- However, since quality control can be predicated upon, it is always important to buy from trusted sellers.
Tips to Help You Buy Shoe Bulk in Lagos:
Here are some helpful tips and other things to consider when purchasing shoes in Lagos:
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- Do your research – Always check which types of shoes are trending. Sneakers and slippers are usually top sellers.
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- Inspect quality – Don’t just go for the cheapest option; make sure the shoes are durable.
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- Negotiate prices – Bargaining is part of Lagos’ trading culture; never accept the first price.
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- Build strong supplier relationships – A trusted wholesaler ensures consistency and better deals.
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- Start small, then expand – If you’re new, begin with a smaller order before committing to large bulk purchases.
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- Diversify your stock – Mix affordable, mid-range, and premium shoes to appeal to different customer groups.
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- Watch out for fakes – Especially in big markets, always verify if you’re buying branded footwear.
Conclusion
Your objective of discovering from where to buy shoes in bulk for resale in Lagos is a blend of conventional market options and online platforms with some convenience and accessibility. The Balogun, Idumota, Trade Fair Complex, and Alaba markets are great options for the variety, affordable prices, and bulk buying options, while the online platforms are a convenient way of showing affordability.
The key to success is not only finding budget shoes, but merely, the right blend of affordability, quality, and style that your customers will appreciate. Understanding the demand of the market as well as developing quality relationships with suppliers, and having the right product mix, is what will help you form a profitable shoe-resell business in Lagos’ thriving economy.
With endless competitive wholesale options, as well as a vibrant consumer base, now is the time to start or grow your business selling shoes in Lagos. Visit Our Instagram profile
FAQs
Verify the supplier’s MOQ, ask for sample pairs, inspect quality (material, sole, stitching), check shipping and customs costs, and ensure payment & return terms are clear.
You can source from wholesale brands like Picaaso Footwear in India, stock-lot platforms like Merkandi for multi-pair deals. Merkandi wholesale trading platform Also use local distributors close to the target market to reduce shipping time.
Buy higher volumes to reduce per-pair cost, negotiate better FOB/shipping, pick styles with strong demand in your market, and avoid oversized inventory that ties up capital.
Dev Sharma is a dedicated and industrious Content Writer at Picaaso Footwear, India’s trusted footwear brand for global traders and wholesalers. He stands out as a skilled and passionate writer committed to creating impactful, SEO-optimized content that connects with business audiences worldwide. With over 2 years of experience in keyword research, content strategy, and storytelling, Dev Sharma focuses on helping traders and wholesalers explore new opportunities in the global footwear market. Passionate about entrepreneurship and brand growth, he writes insightful guides that inspire new business ideas and empower traders to scale successfully.
Through his expertise, he supports Picaaso Footwear’s mission to build long-term partnerships and drive sustainable international growth.